In today’s time, the number of mobile phone users has been increasing by leaps and bounds!
It’s deemed that nearly 80% of the total population is using a smartphone, especially to accomplish their daily requirements like shopping, ticket purchasing, etc. This is why a lot of organizations find mobile apps, on Android as well as iOS, as a great way to identify and target their potential consumers. So, in this blog, we’ll take a look at how mobile apps can benefit your business growth.
Here is a gist of what we’ll cover:
- Why Does Your Company Require a Mobile App?
- Better Brand Awareness
- Increased Customer Loyalty
- Tool for Marketing
- The Benefits of Leveraging Mobile Applications
- Improved Personalization
- Easy to Share Push Alerts
- Potential to Enable Offline Use
- Improved Design
- Excess Involvement of App Users
- Better Conversion Rate
Before diving straight into the benefits, let’s take a look at the incredible stats of the mobile application realm.
- Increase in Mobile Phone Users
Currently, over 3bn people across the globe are using a smartphone and this number is expected to increase by more hundred million in the years to come!
Just imagine – as a business owner, where else you could come across such a huge audience base which you could convert into your potential customers?
- Availability of Applications
Nearly 2.8mn business applications are available on Google Play Store across the world, whereas 2.2mn applications can be found on Apple App Store – these include both free and paid applications.
- Revenue Generated through Applications
The mobile applications for both entertainment purposes and business owners, including iOS and Android apps, are expected to generate a revenue of approximately $189bn by the end of 2020.
- Increase in Application Download
The ever-increasing number of application downloads reached nearly 11bn in the year 2019, whereas the number of downloads was just around 192.45bn in 2018.
This indicates that the use of smartphones and other interactive applications will only increase by a huge margin in the upcoming years.
Why Does Your Company Require a Mobile App?
There are several reasons why your business, irrespective of its size, needs to develop a mobile application. While the most obvious one is excellent customer service and customer satisfaction, here are some other important reasons:
- Better Brand Awareness
All that your business requires is better brand acknowledgment in order to increase the traffic and enhance user engagement.
Research suggests that an individual spends around 2 to 3 hours in a day scrolling through his/her phone, be it iOS or Android. This means advertising your brand through a mobile application is a great way to drive in more traffic. There are also good chances that you might be able to convert your audience into potential consumers.
- Increased Customer Loyalty
Compared to SMM (social media management), roadside banners, and email marketing, in-app purchases can work wonders in gaining the trust of your customers’. This is because it offers you direct communication and connection with your target audience. It also helps you grow customer loyalty in the long run.
You can run loyalty programs like providing various rewards and creating exclusive discounts through your Hybrid app and win your customers trust for the years to come or even better, forever!
- Tool for Marketing
We are way past those days when distributing brochures and pamphlets, and marketing through hoardings were great ways to advertise your brand. Not only it took the majority of your time and money, but also your blood and sweat to approach the right target audience.
However, currently, a well-built mobile application can work as a great marketing tool for your business, provided you leverage and implement the best strategies.
Whether it’s marketing your product through blog posts or email templates, offering multiple discounts, providing easy mobile payment methods, or simply delivering your service, everything can easily be done at one place – a mobile application!
The Benefits of Leveraging Mobile Applications
Here are some of the top benefits your business can reap by using mobile apps:
- Improved Personalization
Personalization is all about offering a tailor-made service that’s primarily focused on your customers’ place, usage experience, and preferences. Although, when compared to mobile applications, offering your customers a fully customized user interface on mobile sites can be a tad difficult.
Mobile applications enable your customers to select their preferences in order to receive content that’s based on their specific interests, thanks to the application’s incredible analytics.
Additionally, mobile applications have the potential to observe and keep tabs on the user engagement, and provide timely customized recommendations.
- Easy to Share Push Alerts
There are 2 types of notifications – In-app and Push Notifications
Both of these are excellent methods to get in touch with your customers at an ideal time and might have a better influence on the relationship that your business shares with them.
While push notifications are updates that the user receives irrespective of their activity on the smartphone, in-app notifications are sent only when the application has been opened.
The notification feature is so appealing that it’s one of the primary reasons why every business must build a mobile application.
When leveraged effectively, it can work as an incredible marketing strategy.
- Potential to Enable Offline Use
This is one of the biggest benefits of developing a mobile app.
Your customers don’t really require an Internet connection to use the mobile app or perhaps its basic features and content as compared to mobile sites. However, there are certain mobile apps that can be used only when you have a strong internet connection.
- Improved Design
Regardless of how much effort and money you put in developing a mobile site, there are several performance drawbacks even for the simplest of functions. Your mobile website needs to largely depend on the browsers to function smoothly.
But when it comes to mobile applications, they’re designed using state of the art technology and packed with features like hold, scan, tap, drag, swipe, like, move, comment, click-to-call, shake, SMS, and much more.
- Excess Involvement of App Users
Nearly 90% of users spend their mobile time on business applications as compared to business sites.
This is another incredible benefit your company can reap by developing a mobile app.
Also, with each passing day, the average time spent by users on mobile applications is quickly increasing. This means you can increase your sales via the excess availability of users on applications, provided you leverage the right strategy and timely approach.
- Better Conversion Rate
Have you ever scrolled down content on the feed to ignore it?
You aren’t alone – all of us have done that at least once in our lifetime! But this shows how much effort and time is required for a conversion to happen.
A mobile website may not have the potential to convince the users to take the next step, especially if they’re visiting for the first time. But your mobile application will constantly keep reminding them through push notifications and appealing discounts.
This is why the more you approach your customer, the better and stronger will be your conversion rate.
The Bottom Line
Mobile apps for businesses aren’t just a glorious gift but also the future!
Whether you run a startup or large-scale business, or are a regular market player, mobile applications can help you take your revenue graph a notch higher.
So have you still not developed a mobile application for your company?
If you answered ‘Yes’, then immediately get in touch with a mobile app development firm to get incredible app layouts, features, and designs that are in line with your organization’s needs because it’s time for business growth!
